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Product Marketing

Cybersixgill

Cybersixgill

Marketing & Communications, Product
Tel Aviv-Yafo, Israel
Posted on Tuesday, July 2, 2024

Description

Cybersixgill is a cyber security company that helps organizations protect themselves against risks by providing up-to-date threat intelligence automatically collected from social networks and sources in the clear, deep and dark web. We currently serve close to hundreds of enterprises worldwide from various market verticals.

We are looking for an ambitious and energetic Product Marketing Manager to join our team and lead the development of compelling product content and materials to drive awareness, adoption, and revenue growth. In this role, you will be responsible for crafting strategic narratives, product positioning, and relevant content to support the go-to-market strategy for our cybersecurity product suite.

This role will involve collaborating closely with cross-functional teams, including product management, sales, and marketing, to ensure alignment and success throughout the product lifecycle. If you’re passionate about cybersecurity, innovation, and leading transformational change, come join us on this exciting journey.

Major Responsibilities

  • Develop in-depth, technically-oriented content (e.g., whitepapers, blog posts, solution briefs) to educate and inform the target audience.
  • Collaborate with the product, engineering, and subject matter experts to translate complex technical concepts into clear, engaging, and easily digestible content while ensuring the content aligns with our overall brand messaging and positioning.
  • Collaborate with the product management team to develop and refine product positioning, value propositions, and messaging.
  • Partner with the marketing team to develop integrated marketing campaigns, including digital marketing, content marketing, events, and PR initiatives, to drive product awareness and demand generation.
  • Provide guidance and sales-enablement support to the sales team in delivering effective product demonstrations and presentations.
  • Stay informed on emerging trends, market shifts, and competitor product offerings and strategies. Provide actionable insights to the product and marketing teams to help differentiate our solutions and optimize go-to-market efforts.
  • Establish key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and regularly report on results to stakeholders.

Requirements

  • 5+ years of experience in product marketing, or content creation in the cybersecurity industry
  • Strong interpersonal skills leading and driving execution with cross-functional teams
  • Proven ability to execute complex projects in small and young organizations
  • Excellent written, verbal, and presentation communication skills across technical and non-technical stakeholders. The ability to craft compelling messaging and content for different audiences and channels.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Knowledge of the cybersecurity landscape, including emerging trends